Engage Dynamics

AI cost optimization

Five ways to spend less on AI and get more from it.

We work with companies in Mexico, and every engagement starts with what you already pay for and the metric it should move. Fixed fees in Mexican pesos, CFDI on every invoice, and no commission from any vendor.

Marketing and AI spend audit

Opens most accounts. We measure the ROI of your AI and marketing-tech spend: what pays and what doesn't.

Duration: 3 weeks
Starting price: From MXN 120,000 + IVA

What you get

  • A map of every AI and marketing-tech cost next to the metric it moves
  • The cut, keep and fix list
  • The savings, in pesos
  • A 90-day plan

How it runs

  • Day 1: data request (invoices, seat lists, usage exports, platform access, pilot contracts)
  • Interviews with 4 to 6 owners
  • Readout to the CMO or CFO and one operator in week 3

What we measure

  • Monthly spend by tool, seat and usage
  • Active versus paid seats
  • Cost per lead, sale or hour saved, by tool
  • Savings against your own invoices

Gain-share option: MXN 60,000 + IVA up front, plus 20% of verified savings over 12 months, capped at MXN 360,000. Savings are checked against your own invoices; the baseline is your average monthly AI spend in the 3 months before the audit.

Google Ads and Meta oversight

An expert in charge of the AI inside your Google Ads and Meta accounts.

Duration: Monthly, 3-month minimum
Starting price: From MXN 45,000 a month + IVA

What you get

  • In the first two weeks, a review of every automated setting in both accounts: bidding, match types, Advantage+, auto-applied recommendations and conversion tracking
  • Every change the platforms suggest or make, approved or rejected by a person
  • Search terms and placements reviewed every week
  • A monthly report of ad spend against your own sales

How it runs

  • Auto-applied recommendations off; changes go live only after review
  • Spend limits per campaign, with daily alerts
  • We work with your team or agency, or make the changes ourselves if you prefer

What we measure

  • Cost per qualified lead or sale, from your own CRM or store
  • Spend on searches and placements you didn't want
  • Changes reviewed, approved and rejected

A flat monthly fee, never a percentage of your ad spend. Billed monthly in advance. After 3 months, 30 days' notice to stop.

AI-or-not evaluation

For a list of AI use cases, pilots or vendor pitches that need a decision.

Duration: 2 weeks
Starting price: MXN 80,000 + IVA

What you get

  • Up to 10 use cases scored, each with a verdict and a run-cost estimate
  • The top 3 to build first

How it runs

  • A 2-hour session with your marketing and leadership team to list the ideas
  • Scoring and verdicts with the scorecard

What we measure

  • Cases per month and value per case
  • Estimated cost per case
  • Payback in months

Automation build

The reporting pipeline, lead routing, feed or campaign automation the verdict calls for.

Duration: 3 to 8 weeks
Starting price: From MXN 90,000 + IVA per build

What you get

  • The automation, working and documented
  • Its monthly run cost
  • 30 days of fixes included

How it runs

  • Fixed price per build
  • Built with AI and running without it, unless the verdict says otherwise
  • You own all code and accounts

What we measure

  • Monthly run cost
  • Hours saved per month
  • Error rate on a test set

Payments: 40% at start, 40% on delivery and 20% at the end of the 30-day fix period.

AI cost governance

Keeps the savings from creeping back.

Duration: Monthly, 6-month minimum
Starting price: MXN 35,000 a month + IVA

What you get

  • A monthly spend and performance dashboard
  • A renewal calendar
  • A watch on model prices
  • A quarterly review

How it runs

  • Reprices your AI lines as cheaper models appear
  • Flags renewals 90 days ahead

What we measure

  • Spend against the audit baseline
  • Price per model call
  • Renewals in the next 90 days

Billed monthly in advance. After 6 months, 30 days' notice to stop.

Prices in Mexican pesos plus IVA.

Terms

How we charge.

  • Fixed fees: 50% on signing and 50% on delivery.
  • Everything in Mexican pesos plus IVA, invoiced with CFDI.
  • An independence clause in every proposal: EDY takes no commission or referral fee from any AI or marketing-tech vendor.
  • The smallest engagement is the executive workshop, MXN 75,000 + IVA.

The usual path: workshop, then the audit or the evaluation, then one to three automation builds, then cost governance. Google Ads and Meta oversight can start at any point.

Questions

What clients ask first.

Google and Meta already optimize with AI. Why pay an expert?

Their AI optimizes for the conversions it's told to count, inside the budget you give it. It doesn't know your margins or which leads close. Someone has to decide what counts, review what the automation changes and check the results against your own sales. That's what our Google Ads and Meta oversight does, and we've done this work since 2012.

Can't we just use ChatGPT?

For drafts and ideas, yes. Not for anything that goes out in public or decides money: in OpenAI's own test, its o4-mini model made things up in 48% of answers about people. Use it to write the rule or the script, check it, then run that without AI.

We spend very little on AI.

Then the value is in what you don't start, and in the manual work a script can take over. That's what the evaluation is for.

We already have an agency or an AI vendor.

Good. We're independent and earn nothing from your spend. A second opinion before the renewal costs less than one wrong year.

So you're against AI?

No. Where it pays, we build it, with its cost per use stated up front.

Our IT team already looks at this.

IT sees systems. We tie every peso to a marketing or business result, and we work with IT.

Gain-share sounds risky.

The up-front fee is fixed either way. The share comes only from savings checked against your own invoices, and it's capped.

Before you sign your 2027 AI renewals, check what's paying off.

Thirty minutes, no slides: what you pay for AI today, what it returns and what's up for renewal.

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