Engage Dynamics

Free tool for marketing teams

Does this marketing task need AI?

Find out when to use AI and when not to. Score one task on six questions: reporting, content, ads, leads or service. You get one of four verdicts and the cost math in about a minute. Nothing is sent unless you ask for our take.

Try an example:
Question 1/6How often does it run?Count the units: posts, ads, leads, SKUs or reports.
Question 2/6What is each one worth?A lead, a sale, or your team's time.
Question 3/6What does the input look like?Platform data and product feeds point to rules. Free text, images and video point to AI.
Question 4/6Does it need judgment?Brand voice and creative calls need judgment. Naming, tagging and bid rules don't.
Question 5/6What does a mistake cost?A wrong price in a live ad costs more than a typo in an internal report.
Question 6/6What would the simple version do?A platform rule, a template or a script beats a model on every case.