About
We earn nothing from what you spend on AI.
Engage Dynamics is an independent AI and marketing consulting firm in Mexico City. We bring performance-marketing and data discipline to AI: decide where it pays, cut what doesn't and build the lean version.
Founder
Hazael Ramírez
Hazael has spent his career where data, technology and revenue meet: first in e-commerce, then as a consultant, a professor and an operator.
- Linio (2012–2014): head of SEO for Latin America across six countries, with a team of more than 30; SEO advisor to Rocket Internet's ventures.
- Consulting (2014–2022): consulting and execution projects worth about US$5 million for retail and e-commerce brands in Mexico. Built a framework joining performance marketing and business intelligence, with prescriptive analytics at its core.
- LITS ebusiness: co-founded and ran an e-commerce and e-business school alongside Engage Dynamics. Between LITS and Tec de Monterrey he has trained more than 2,000 people; former students lead e-commerce at Walmart, Elektra, Flexi, AXA and L'Oréal, among others.
- Tec de Monterrey (2014–2018): professor of e-commerce and digital marketing; designed a data-analytics curriculum for e-commerce. B.S. in Industrial and Systems Engineering from Tec de Monterrey.
- Operator: co-founder of Renzo Gracie Del Valle in Mexico City, which broke even in one year and eight months, and of Combat Theory, a self-defense education company whose clients include VivaAerobus and the United Nations.
He runs his own companies the way EDY advises clients: the academy's sales and email systems were built with AI and run without it.
Selected clients
Brands we've worked with.
Performance marketing, SEO, analytics and e-commerce work for national and global brands.
- Amazon
- Walmart
- Scotiabank
- Elektra
- Interjet
- Steren
- Flexi
- GrandVision
- Weber
- Konfío
How we work
Independent by design.
Independent
No commission or referral fee from any AI or marketing-tech vendor. It's a clause in every proposal.
Fixed fees in pesos
Prices in MXN plus IVA, invoiced with CFDI. Gain-share is an option on the audit, never a surprise.
Yours to keep
You own the code, the accounts, the dashboards and the documentation. What we build runs without us.
This site follows the same rule: built with AI, it runs as plain HTML, with no AI and no tracking at runtime.
Before you sign your 2027 AI renewals, check what's paying off.
Thirty minutes, no slides: what you pay for AI today, what it returns and what's up for renewal.